Paid Social Media Marketing Tips

We love paid social advertising because it’s a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing:

Social Media Advertising for Small Businesses

Learn the ins and outs of social media advertising on four major networks: Facebook, Twitter, LinkedIn, and Google+.

Creating Effective Facebook Ads

If you know how to use it properly, Facebook can be one of the most powerful advertising platforms for driving your business forward. And it’s not just for raising brand awareness. In this guide, you’ll learn how to create effective Facebook ads that generate real leads.

If you’re already advertising on Facebook and are looking to save time AND money, check out WordStream Social Ads, our new offering that makes Facebook advertising easier and more effective.

How to Create Twitter Ads

Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. Learn how to master Twitter advertising in this guide. More Social Media Marketing Help Looking to learn more detailed information about implementing social media in marketing? Get more information about social media and how to use it for your business.

Social Ads 101 – Visit PPC University to learn everything you need to know about advertising on social media.

Most Searched Social Media Keywords – Popular keywords related to social media.

Our 13 Best Social Media Marketing Tips Ever – The best of the best!

Do Facebook Ads Work? – Learn how Facebook advertising works, and why.

5 Reasons to Advertise on Facebook – If you’re not using Facebook ads yet, you should. Here’s why!

The Ridiculously Awesome Guide to Facebook Remarketing – For advanced Facebook advertisers. Learn how to recapture lost audiences and close those leads!

Experts Guide to Keyword Research for Social Media – Learn about how to conduct winning keyword research for various social media marketing campaigns.

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